[M028]

market assistance program

A plan originated in Connecticut with the product liability crisis of 1975 to assist in the finding of available insurance through local committees of companies and producers. Recommended at that time by NAIC Advisory Committee and used later in a number of states for municipal liability insurance, day care centers, liquor liability risks, and more recently for commercial general liability insurance. Not considered a cure for limited availability of insurance, the plan(s) eased and reduced the impact.